The other week someone posted a question on dashboard.io (our 500Startups internal forum) about whether subduing an unsubscribe link in email newsletters proves to be beneficial to the unsubscribe rate. The individual also posted a question on Quora to get input from another channel.
I’ve been meaning to get around to answering this since I saw the email come through, because it reminded me of how we started out in the early days with Kibin.
When new users signed up for Kibin, we auto-opted them in to our email newsletter. Furthermore, we tucked the unsubscribe link way down at the bottom in very small font.
Why did we do this?
Well, we wanted to beef up our newsletter subscribers so everyone would see our awesome news, we could market to EVERYONE that joined our service, and we’d reap ridiculous rewards for it. (more…)